The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Best of Experiential & Immersive
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Events / In-Person
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Brand Partnerships
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Brand Partnerships
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Experiential & Immersive
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Immersive Spaces
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Sound
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Physical Products
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Experiential & Immersive for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Experiential & Immersive for Good
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Experiential & Immersive
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Events / In-Person
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Events / In-Person
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Brand Installations
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma Category: Events / Hybrid
Philadelphia Bagel Wholes
Agency: Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client: Kraft Heinz - Philadelphia Cream Cheese Category: Physical Products
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Craft / Art Direction
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev Category: Experiential & Immersive for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential & Immersive for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Audio
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Events / In-Person
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Events / In-Person
Pepperoni Hug Spot
Agency: Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client: Pizza Hut Canada Category: Brand Installations
Yellow Canteen
Agency: INNOCEAN Indonesia / Jakarta
Client: Dulux (ICI Paints Indonesia) Category: Immersive Spaces
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Physical Products
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Physical Products
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Physical Products
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Experiential & Immersive for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Experiential & Immersive for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Experiential & Immersive for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Experiential & Immersive for Good
Dogg in tha Box
Agency: TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client: Jack in the Box Category: Events / In-Person
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events / In-Person
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Events / In-Person
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Events / In-Person
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Events / In-Person
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi Category: Events / Virtual
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Brand Partnerships
Award:
2024 Experiential & Immersive Best of Discipline Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Best of Experiential & Immersive
Annual ID:
OS24_EX000G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Events / In-Person
Annual ID:
OS24_EX002G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Annual ID:
OS24_EX007G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Brand Partnerships
Annual ID:
OS24_EX008G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS24_EX012G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Immersive Spaces
Annual ID:
OS24_EX001G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_EX004G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_EX009G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Annual ID:
OS24_EX010G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Sound
Annual ID:
OS24_EX011G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Physical Products
Annual ID:
OS24_EX003G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX005G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX006G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS24_EX013G
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Events / In-Person
Annual ID:
OS24_EX014S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Annual ID:
OS24_EX015S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Annual ID:
OS24_EX017S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_EX020S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_EX021S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Annual ID:
OS24_EX016S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client:
Kraft Heinz - Philadelphia Cream Cheese
Title:
Philadelphia Bagel Wholes
Category:
Physical Products
Annual ID:
OS24_EX018S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Craft / Art Direction
Annual ID:
OS24_EX024S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client:
AB InBev
Title:
Bread of the Nation
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX022S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX023S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS24_EX025S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Audio
Annual ID:
OS24_EX019S
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Annual ID:
OS24_EX026B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Annual ID:
OS24_EX027B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Annual ID:
OS24_EX028B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client:
Pizza Hut Canada
Title:
Pepperoni Hug Spot
Category:
Brand Installations
Annual ID:
OS24_EX029B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
INNOCEAN Indonesia / Jakarta
Client:
Dulux (ICI Paints Indonesia)
Title:
Yellow Canteen
Category:
Immersive Spaces
Annual ID:
OS24_EX030B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX040B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Physical Products
Annual ID:
OS24_EX031B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products
Annual ID:
OS24_EX032B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Physical Products
Annual ID:
OS24_EX033B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_EX039B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX035B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX036B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX037B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX038B
Award:
2024 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client:
Jack in the Box
Title:
Dogg in tha Box
Category:
Events / In-Person
Annual ID:
OS24_EX041M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Annual ID:
OS24_EX042M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Events / In-Person
Annual ID:
OS24_EX043M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Annual ID:
OS24_EX044M
Award:
2024 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Events / In-Person
Annual ID:
OS24_EX045M
Award:
2024 Experiential & Immersive Merit Award
Agency:
MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Annual ID:
OS24_EX046M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Annual ID:
OS24_EX047M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_EX082M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Brand Partnerships
Annual ID:
OS24_EX083M
